A comprehensive social media strategy for Meltwich Food Co., Lombard — crafted to turn cravings into customers.
Dear Mr. Mehboob & Hamza,
Thank you for considering Admark Digital for your social media marketing and branding needs. We genuinely appreciate the opportunity to connect with you and learn more about your vision for Meltwich Food Co. in Lombard.
Admark Digital Solutions Inc. was founded with a clear mission: to deliver best-in-class digital marketing that helps brands grow, connect, and engage meaningfully with their communities. We specialize in building data-driven social media strategies, understanding audience behavior, and creating locally relevant content that speaks in your brand’s voice — bold, cheesy, and impossible to scroll past.
We’re confident this partnership will deliver real, measurable results. Every recommendation in this proposal is tailored to where Meltwich is today and where we believe it can go.
Restaurant marketing has shifted decisively toward digital. Customers who see your food on Instagram at noon are walking through your door by dinner. For fast-casual restaurants like Meltwich, speed of attention is everything — and social media is where those decisions are made.
All content organized around five core themes to keep your feed fresh, engaging, and undeniably on-brand.
Close-up cheese pulls, slow-motion sauce pours, before-and-after melt shots — content designed to stop the scroll and trigger a craving instantly.
Kitchen clips, ingredient stacks, seasoning drops, and staff POV moments. Authenticity that humanizes the brand and builds connection.
Monthly hashtag campaigns like #MeltwichMoment and #CheesePullChallenge. Real customers = real trust. We reshare, amplify, and grow community.
Geo-tagged posts, Lombard foodie tie-ins, local micro-influencer collabs, and neighborhood event highlights to drive direct foot traffic.
Trending audio, food duels (Mac Attack vs. Tattooed Chicken Club), and platform-native trends for maximum organic reach and discoverability.
Offer a free side to the first 50 customers who show the latest Meltwich TikTok or Instagram post. Drives social check-ins and organic tagging instantly.
A dedicated Reel, Story poll, and countdown sticker spotlighting one menu item each week — consistent content that keeps the audience engaged and hungry.
Partner with Lombard-area food creators for in-store tasting experiences and branded hashtag campaigns that expand reach authentically to new local audiences.
3–4 posts per week focused on short-form behind-the-scenes content, trend participation, and cheese-forward hooks. Best formats include “how it’s made” clips, first-bite reactions, and creative ingredient-to-finished-melt transitions using trending audio. TikTok’s algorithm rewards consistency — this is where Meltwich becomes a household name for Gen Z foodies.
A consistent mix of grid posts and Reels, paired with interactive Stories — polls (“Choose tonight’s melt!”), Q&A sessions, UGC reposts, and countdown stickers for promotions. Hashtag strategy includes #Meltwich, #CheesePull, #SandwichGoals, #ComfortFood, and #Foodie to expand organic reach.
Event promotions, longer-form menu highlights, and geo-targeted paid ads aimed at local Lombard customers. Ideal for reaching a slightly older local demographic and driving awareness around grand openings or special deals. Two paid ad sets per month included.
Regular posts to keep the listing active, improve local search visibility, and ensure Meltwich appears prominently when nearby customers search for fast-casual dining. This is crucial for driving walk-in traffic from “food near me” searches.
| Channel | Weekly Posts | Monthly Total | Extras |
|---|---|---|---|
| 3–4 posts/week | 12–16 posts | Geo-targeted ads | |
| 3–4 posts + 2–3 Stories | 12–16 posts | UGC reposts, polls | |
| TikTok | 3–4 videos/week | 12–16 videos | Trends & challenges |
| Google Business | 3–4 posts/week | 12–16 posts | Local SEO boost |
Every month also includes: 2 original Reels created from scratch · Community management (comments, messages, reviews) · 2 paid ad sets on Facebook & Instagram · Monthly analytics report + bi-weekly strategy meetings.
Payments accepted via: Credit card · Zelle (773-856-0214) · Check | Ad spend: $200–$300/month billed directly to client’s card on file | Late payments may result in a pause of services.
By signing below, both parties confirm acceptance of the terms outlined in this proposal. Submission of the initial payment will serve as confirmation of the agreement.