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Marketing has transformed a lot in the past 10 years and simultaneously the expectation from marketing team was never higher. The internet and online marketing have taken over all aspect of the customer journey from product search to making a satisfied purchase order. Marketers and business need to understand that the future or marketing is already here and the only way to make your presence worth noticeable is to produce exciting and informational content that help your customers make an instant decision.

A content strategy is a key to success for your brand online efforts, this goes without saying that failure of content strategy will hurt the online sales. A good content marketing strategy has the capacity to bring a lot of traffic to your website and the rest of success largely depends on how well your website is optimized for conversion.

81% of shoppers conduct online research before buying a product (Adweek)

Content Strategy: Tips for producing content that gets noticed.

  • Short, information rich and visually appealing content that reminds your customers that life is short and amazing. Here’s the picture can grab the attention better than any text or title will.
  • Your content should not be boring and monotonous. Make sure it includes an element of humor and fun in your content marketing. The content of your brand should remind your customer that they are special and one of its kind.
  • Pictures are undoubtedly the best marketing material for fashion brands, it’s important that you add value to it through text on images or with its details and description. Most of the time it has been found that customers view the image first and the details later.
  • Don’t forget that your customers are bombarded with advertising content regularly. To get ahead of your competition, you need to focus on reaching the right people through advanced targeting options and persona identification, at the right time and the right place. If done right, content marketing can help you truly reach your customers and bring big results with little investment.

Content Distribution: Reaching a maximum number of people with amazing content.

Creating stellar content is just the start, while the objective is to provide value through content but it’s important that we have a plan in place that ensure that we are attracting the right people.

  • Social media strategy for fashion brands is driven by hashtags. It’s not enough to just to know them rather the real results comes in when we strategically use them. Before using the hashtag, it’s necessary to identify that whether we will apply content specific, trend specific or campaign specific hashtags. Hashtags can help you brand your business and marketing campaigns while catching the real-time trending topics and expanding the reach of your content on World Wide Web.
  • While hashtags will give you global reach but you should not ignore and market to channels your customer most frequently visit. For example, if you are marketing clothes of your fashion brands then your customer could easily be reached at Pinterest and Instagram, choosing twitter as your primary social media marketing channels will not generate satisfactory results in this case.
  • Don’t be pushy with your content marketing strategy. Create your brand stories around your customer’s lifestyles and global fashion trends. Always think about the perfect individual customer who will be using your product then tailor a social media messaging strategy to communicate that how your fashion brand will improve the specific area in their lives.

Purchase Behavior: Closing the hard earned customers

Recent research has shown that 53% of businesses spend less than 5% of their marketing budget on conversion optimization.

  • For e-commerce stores Images speaks larger than words, yes you read that right. Technically you could have a fashion e-commerce brand with all images and no text but not vice-versa. Show as many images of your product from a variety of angles and make all the images zoom-able and downloadable.
  • Product description matters. It gives enough information to your visitors to make an informed and confident decision. Your customer may not be able to take that final decision to buy the product if details about size, delivery and quality of the product are insufficient.
  • Videos are the future for e-commerce. Although creating a video for all the product is expensive you could start off with creating videos of some of your product and see how website visitors respond to it.

In the world where we are bombarded with so much information and so many options, we have to be on our toes with details. Insufficient details might hurt your customer confidence while sharing more details than required might confuse your customer