Small businesses face several problems in managing their content marketing campaigns. Some of the most common problems include the limited budget, shortage of time, lack of technical expertise to automate the content creation process. Therefore, we have prepared a list of 4 tools that are highly recommended to get you started your content marketing compaign. These tools can help you organize, plan and analyze your content performance in a simple way. Let’s have a look at them.

1. WordPress

WordPress is the most popular blogging platform mainly due to its flexibility and easy-to-use interfaces. It enables you to easily manage all your blog activities yourself so that you can interact with your audience in a more effective way. This benefits every small business in terms of both; the money and the time. WordPress makes content marketing incredibly easy and effective through “Plugins”. Plugins are arguably the most awesome feature which makes wordpress a favorite tool for most content marketers. Hundreds of plugins are available for free that make content marketing more influential. You can see the list of plugins, specifically developed for content marketing, at https://wordpress.org/plugins/tags/content-marketing. Let’s have a brief overview of some essential plugins for content marketing and see how they can help small businesses.

  • Editorial Calendar – gives you an overview of your blog and when each post will be published. So it make it easier for you to manage all your blog posts. Following snapshot gives a brief overview of this plugin.

ed
(source: wordpress.org/plugins/editorial-calendar/)

  • Easy Content Templates – lets you define content templates to quickly apply to new or existing posts and pages.
  • Yet another related posts plugin (YARPP) – lets you engage your audience by displaying a list of related posts on your website, based on a powerful unique algorithm.
  • WordPress SEO by Yoast – with this you can increase your content visibility by improving your blog ranking on Google. It helps you to have a fully optimized WordPress website. Following screenshot shows the various options offered by this plugin.

screenshot-1


(source: wordpress.org/plugins/wordpress-seo/screenshots)

2. Hootsuite

Hootsuite is a social media management tool and lets you manage all your social media accounts from a single dashboard. From the marketing perspective, Hootsuite offers you many advantages. For example, Hootsuite helps you in getting instant feedback and the demands of your customers. Similarly, you can also increase your lead generations, which ultimately can become your customers. Moreover, it also gives you the option to target a specific audience precisely based on country, location, language, age, gender, relationship status, education and interest in (as shown below).

social-media-for-business-allows-you-to-target-your-audience-on-Facebook-and-twitter

(source: blog.hootsuite.com/social-media-for-business)

To put simply, Hootsuite offers the following key benefits for a small business:

  • Finding new customers and expanding the audience
  • Getting instant feedback of the customers
  • Get information about competitors and making better decisions
  • Creating strong relationship with customers through social media
  • Creating quick brand awareness
  • Viewing streams from multiple social media channels

3. Link Diagnosis

Link Diagnosis is an excellent tool for analysing the links to a specific website. It gives you all the important information about a website’s backlinks along with their PageRank, anchor texts, no-follow information and more. So if you want to get all such information about your competitor’s website, Link Diagnosis is the best choice for it.

From SEO perspective, several factors like knowing the backlinks of a website along with anchor texts, PageRank, page authority and domain authority are important to be considered. So as a small business, it might be time-consuming for you to get all such information about a website and you might want some efficient solution for this. So Link Diagnosis, with its easy to use interface, gives you all such functionalities at one place. You just need to enter the URL of the website of you want to analyse. Link Diagnosis will do the rest of the task and will generate a detailed report for you.

Currently, Link Diagnosis has one limitation that it is limited to Mozilla firefox. But even then, a small business should take advantage of this tool to power its content marketing as it is very time-saving and absolutely free.

linkdiagnosis

(source: linkdiagnosis.com)

4. Google Canned Responses

Responding to your customer queries on email is vital for your business success. However replying the same answers to same questions is very irritating and time-consuming. So if you are facing this problem and have got tired of typing the same email again and again, then Google offers you an excellent solution for this, called “Canned Responses”.

Canned Response is not a tool in the true sense but a feature of Gmail. It enables you to send the same response to same questions asked by a number of people. This feature allows you to save an email as a “canned” and later on you use it when you need to write the same email again. This saves you from writing or copy/pasting the same response again and again. This can be highly beneficial for your small business because your customer will get more carefully crafted answer against a query.

Summary:

You need to be well-equipped in content marketing as it plays a vital role in the success of every small business. But the availability of countless tools usually results in a wrong decision. However, the tools listed in the above list are indispensable and you need to make sure that you are using them in your content marketing campaign.

If you want any further information on these tools or if you want to make your suggestions, please feel free to comment in the below section.